5 Middle Eastern Shepreneurs Merging Fashion with Sustainability
5 Middle Eastern Shepreneurs Merging Fashion with Sustainability

5 Middle Eastern Shepreneurs Merging Fashion with Sustainability

By: WE Staff | Sunday, 15 June 2025

Mariam Yeya, Mrs Keepa

Mariam Yeya is the Egyptian French co-founder and creative director of Mrs Keepa, a ready to wear sustainable label she founded in Dubai in 2016 with her husband, Bassel ‘Keepa’ Komaty. A 12-year corporate stalwart, she switched from business to fashion on her honeymoon, studying at Esmod before turning out her own line.

Mrs Keepa is known for daring silhouettes, futuristic tailoring alongside environmentally friendly design. The designs are inspired by travel, vintage chic, art as well as family heritage. It has received recognition while being previewed at Dubai and Paris fashion weeks. In addition, it has also been celebrated through Sotheby's couture collaborations, winning celebrity admirers, with a balance of motherhood with entrepreneurship.

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