5 Middle Eastern Shepreneurs Merging Fashion with Sustainability

By: WE Staff

Reema Al Banna, Reemami

Reemami is an award-winning, sustainable fashion brand which was launched by Reema Al Banna in the United Arab Emirates. It is characterized by its strong, architectural shapes and hand-drawn prints. The brand fuses art and technology while keeping the value of ethics, for creating best fashion outcomes. Growing up in Sharjah, this Palestinian designer work on the infusion of designs that are merged with an original blend of storytelling and sustainability.

In addition, Reemami promotes slow fashion through the use of upcycled materials and ethical production techniques, and it empowers local craftsmen. With its forward-thinking aesthetic and socially aware ethos, the brand has attracted global attention to its lap, qualifying Reema as a beacon for the Middle East's sustainability movement in fashion.