Top 10 Brands Managed by Women - 2021
Brand management is the process of building, managing, and improving a brand. It begins by having a thorough knowledge of the term “brand”. Hence, brand management includes developing a promise, making that promise, and maintaining it. It means defining the brand, positioning the brand, and delivering the brand. It is the art of creating and sustaining the brand. A name becomes a brand when consumers associate it with various benefits they get from the product or service.
People connect emotionally with brands that stand for things that are important to them. Customers use brands as a means to show, “This is what I stand for” and hence, use brands to express themselves. Customers remain loyal to brands and they become advocates for those brands.
Brand Communication is an important part and tool of brand management by which the companies inform, persuade, enlighten, teach, remind, and enrich the knowledge of their stakeholders about the brand, its strengths, values, fundamentals, and its offerings of products and services. Brand communication influences the stakeholders of the company.
Recognizing the important role played by brand managers in creating a success story, the current issue of the Women Entrepreneur magazine presents a list of 'Top 10 Brands Managed by Women- 2021', to its readers. We also showcase the encouraging stories of these brands managed by women and how efficiently the businesses are performing because of their intervention. The listing has been complied by a team of industry veterans, CEOs and CXOs, and the Women Entrepreneur magazine editorial team is believed to provide adequate information.
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A Tiny Mistake
She is brilliant and has tremendous analytic power and is very focused at taking great pain in going into details of everything
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That Dog In Tuxedo
As a dog lover since childhood, with dedication and determination she established a successful one of a kind brand that brings chic collections for the pets and spearheaded the brand towards global recognition
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The Auri Collective
After a whirlwind of four years at the University of Miami for Public Relations, she was able to hone into what she loved doing the best, ie: social media and digital marketing
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Purple panchi
She is the founder and Creative Lead at Purple Panchi and is on a journey to create sustainable and approachable high street fashion label
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SockSoho
She is a Data Scientist who quit her job in the US to launch SockSoho. She started coding when she was 14 and has always been passionate about building things using tech
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Tvakh The Natural Skin Suit
Her Strong communication, data interpretation, computer proficiency, scientific and problem solving skills combined with her ability to work well under pressure, allows her to play a crucial role in high skilled and responsibility centered Biotech
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The Skin Story
Being the business leader she is, Ravina has been able to build a unique business model that is based on client-centric offerings
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Rosemoore
She has worked for several fashion retail, lifestyle, and consumer electronics brands spread across a range of profiles spanning from supply chain merchandising to marketing
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The initial Studio
She is an experienced Creative Entrepreneur with a demonstrated history of working in the online media and retail industry
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Marca Disati
She is leveraging her industry expertise, also she has been able to formulate business strategies for the holistic development of the compan