Women Chief Business Officers

Niharika Vats: Transforming The Performance Marketing Industry Through Skill, Clarity Of Thought, And Structured Leadership

Cover Story

The size of the global market for digital marketing software was estimated at $56.52 billion in 2021, and it is anticipated to increase at a CAGR of 19.1 percent from 2022-30. As the digital marketing and performance marketing industry grows, the bias against women taking on leadership roles stays the same. Niharika Vats, Head of Business Development at Hawk Ecommerce is a leading example of women taking charge and making meaningful change in organizations through excellence, passion, and dedication.Read More

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