Interesting facts about Yum Curry          

“Yum Curry is an online media channel that is available on social media platforms and on yumcurry.com.Since inception in 2017, the channel has a strong community of 4.7 million food lovers with 3.8M followers on Facebook, 620K followers on Instagram, 256K subscribers on YouTube.

We at Yum Curry want to delight and engage our audience with beautiful recipes that work. We keep our videos short and simple keeping in mind that our audience’s time is very precious. The content is our product and audience’s delight our primary goal. Our content’s quality is how we believe, we will achieve it,” says Pragya.

Once a software engineer, today a well-known social media star! PragyaPiparsania’s life took a shift from a corporate employee to a creator & leader when she began her quest for what she loves and used the internet as an elixir for her identity & career. Aligned to the saying of Alvaretta Roberts, "Why be a follower? When you can be a leader by living your passion and following your dreams," this epicure launched her brand Yum Curry on YouTube, Facebook & Instagram with feeds that give you cravings for some delightful dishes.

She is a passionate cook & a leading food blogger curating some fun and easy recipes that create magic in the kitchen. To that bothering question, “What to cook for the meal?” she brings interesting answers by adding a twist to every common recipe. One scroll through the feed will make anyone drool. It covers everything from quick-bites to street food, starters, main course, mouth-watering desserts, and cuisine from all around the world. Long story short, with consistency, creativity, simple recipes, healthy alternates, exquisite presentation, and honest food reviews, she has gained a family of 4.7 Million foodies.

“Pragya Piparsania brings delightful easy to cook recipes through her channels Yumcurry for Indian-fusion & Globalicious for international cuisines”

Working on something she loves, being financially independent while working at the comfort of home, spending time with family, and also being popular! All of these are not as easy as they sound. The success journey of this beautiful woman required sheer courage to start with. All the fame didn’t come overnight. Three years of consistent hard work, three to four videos every week, multiple trails & fails, and over 700 recipes! The journey was never easy. Slowing gearing up to heights, today, she is here with us as a top women leaders of the year 2020. To celebrate her achievements and know about the journey of Yum Curry, Women Entrepreneur India engaged an exclusive interview with Pragya, and here is the short excerpt of the conversation.

What Incited You To Be A Content Creator And What Made You Choose Food As The Niche To Venture?

I was a software engineer by profession. Due to the nature of my spouse’s job, as a Senior Manager in a Multinational Company, we were relocating overseas every two-three years. This did pose challenges to my traditional job in the industry. I recall, that I would very often get disheartened and feel a bit depressed that I was not able to meaningfully contribute to something that engaged me mentally and creatively.

After some bouts of creative attempts at oil painting, iPhone game development, and freelancing, I still could not find a solid footing in something. I came to this very important realization during my experiments, that we are witnessing a new era of entrepreneurship, where technology and content creation are two great avenues of growth. Both of these have great leverage and are also very enjoyable and fulfilling in nature. Most successful people in these fields are self-made in the real sense.

Being a bit creative and enjoying the whole process of creating a lot, I decided to plunge myself into a beautiful world of content creation. The next big question was what kind of content. A long time back Confucius said - “Choose a job you love, and you will never have to work a day in your life.” Keeping this in mind, I made a list of activities that I enjoy that can also transform into the content.

I found that I have a good hand at cooking and thoroughly enjoy the process of discovering various tastes and recipes. I decided to create videos of 20 recipes and see if I enjoy. Most importantly, if it is well received by the online audience. However, this was very welcoming and also bestowed a sense of satisfaction. That’s how Yum Curry came into the picture.

Family Plays An Important Role In Every Person’s Life. How Has Your Family Supported You In Your Career Journey So Far?

Family plays a very important role in anyone’s career, be it a woman or a man. My parents have always been very supportive throughout my childhood and my husband is my best friend who supports me even in very minor things. I started my channel in Dubai and he helped me in every possible way he could. When we decided to come back to India, I was worried about the loss I will have to face during moving and setting up the studio but when we moved the first thing he did was setting up my studio. He becomes my cameraman when I need him or a cheerleader when I feel depressed. We together celebrate every achievement and every new subscriber of Yum Curry.

What Is The Roadmap Ahead? How Is Yum Curry Gearing Up For The Same?

We continue growing the Yum Curry family with newer and more engaging content. I have also started a new channel ‘Globalicious’ on social media. YumCurry is mainly focused on Indian fusion cuisine, Globalicious is focused on international cuisines. We are in the business of delighting our audience with new experiences around food and the process of creating food and we will continue exploring new methods of doing so.

Pragyapiparsania, Business Owner

Hobbies & Interests: Travelling, Oil Painting, Exploring new cuisines, Programming, Reading, Playing Xbox Games

Favourite Destination : Maldives