Rachel Lim, Co-Founder, Love, Bonito
Rachel Lim, Co-Founder of Love, Bonito, launched the brand to address a gap in fashion that failed to authentically represent Asian women. As a prominent figure in Asia’s e-commerce landscape, Rachel has earned a recognition for scaling a high-growth fashion enterprise. She serves on the board of advisors at Moon Health and was the sole Singaporean named to Forbes Asia’s 2016 ’30 Under 30’ in retail and e-commerce.
Designed with the modern woman in mind, Love, Bonito offers seasonless, feminine essentials that move effortlessly from one agenda to the next. Their style and clothes support women with style and substance, empowering them to look and feel their best through every chapter of their day. With a robust presence in APAC, Love, Bonito, continues to resonate with its target audience by championing a mission rooted in authenticity and aspirations.
