
5 Enterprising Women Founders Powering Singapore's Tech & Innovation Landscape
By: WE Staff | Tuesday, 17 June 2025
Josephine Chow, Co-Founder & Head of International Expansion, ShopBack
Josephine Chow, Co-Founder and Head of International Expansion at ShopBack, has been instrumental in scaling the platform across markets. A graduate of Nanyang Technological University with a degree in Communications, she is also a Forbes 30 Under 30 honoree in retail and e-commerce.
Launched to deliver cost-effective rewards, marketing solutions and digital payments, ShopBack has grown into a comprehensive lifestyle platform. Today it leads the Asia’s Pacific market, with over 13 markets with over 50 million users and a merchant bas exceeding 20,000. ShopBack continues to scale globally, seek dynamic, entrepreneurial talent to help shape the future for rewarding commerce. The company is committed to optimizing cost-effectiveness of digital marketing for brands, while enriching the consumer experience.