Hong Chichi: Hey Maet
Hong Chichi, a 26-year-old vegetarian and Forbes 30 Under 30 Asia honoree, launched HeyMaet in April 2020, focusing on health and sustainability. With investors like Tiantu Capital, UpHonest Capital, and Shuangta Food, the company has raised millions of yuan and is the first domestic lab to apply high-moisture extrusion (HMMA) to create meat-like textures. With over ten SKUs, HeyMaet offers Chinese-style plant meats and collaborates with brands like Be & Cheery. Despite setbacks, Chichi envisions HeyMaet becoming China's leading plant-meat brand, leading widespread shifts in protein consumption in the world's largest meat market.
