4 Successful Women Foodpreneurs Innovating China's Plant-based Meat Landscape
4 Successful Women Foodpreneurs Innovating China's Plant-based Meat Landscape

4 Successful Women Foodpreneurs Innovating China's Plant-based Meat Landscape

By: WE Staff | Friday, 13 June 2025

Astrid Prajogo: HaoFood

Astrid Prajogo, Founder & CEO of Haofood, is revolutionizing the plant-based meat market in China by using peanut protein. With over 20 years of experience in nutrition, healthcare, and gastronomy, Prajogo and her team have developed a unique product that offers a satisfying "chicken-like" bite, is nutritionally rich, and is cost-effective and sustainable. Haofood's proprietary "Innotein" extrusion technology allows for versatile textures that adapt to Chinese cooking styles. The company has launched products in over 50 foodservice brands and 2,500 retail outlets nationwide. Prajogo's commitment to clean-label products has led to her attending industry events like the 2023 Growth Asia Summit. 

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