7 Indian D2C Brands Helping Women Deal with PCOS Symptoms

7 Indian D2C Brands Helping Women Deal with PCOS Symptoms

By: WE Staff

PCOS is a chronic condition, but with proper medical management and lifestyle changes, many individuals with PCOS can lead healthy lives and manage their symptoms effectively. Several D2C brands offer products that are helpful during PCOS-related issues.

PCOS, or polycystic ovary syndrome, is a hormonal condition that primarily affects people with ovaries during their reproductive years. The delicate hormonal balance within the body is disrupted by this condition, which can have a significant effect on women's health and well-being. PCOS is a highly variable and difficult condition to diagnose and treat due to its constellation of symptoms and physical manifestations.

Menstrual irregularities, which can range from infrequent or zero periods to heavy and protracted bleeding, are one of the defining characteristics of PCOS. In addition to irregular menstruation, people with PCOS may also experience a variety of other symptoms, such as hirsutism, acne, and male-pattern baldness. These physical changes can often be emotionally distressing and affect self-esteem.

PCOS is a condition that needs ongoing medical attention and long-term management. Its effects go beyond the physical and affect people's emotional health and quality of life. For people with PCOS to navigate the difficulties of this condition and maintain their general health, education, support, and a personalized approach to treatment are crucial.

Effects related to PCOS:

Along with Menstrual irregularities, there are a number of hormonal effects that women face during PCOS which can cause serious problems at times when not taken proper care. The effects include Infertility, Hirsutism, Acne, Male-Pattern Baldness, Weight Gain, Skin Issues, Mood Changes, Sleep Apnea, Irregular Ovulation, Metabolic Complications, Cardiovascular Disease, Endometrial Cancer, etc. In order to address and manage these potential side effects and complications, it is crucial for people with PCOS to seek medical care and ongoing monitoring. Treatment approaches frequently combine changes in diet, insulin, and hormone-balancing medications.

There are also many companies or several direct-to-consumer (D2C) brands in India that are stepping up to empower women with PCOS by offering products and services tailored to their needs. They offer a wide range of specialized goods and products that are designed to help women tackle the effects of PCOS. Some of the products or medications help directly to overcome irregular periods but there are numerous products that deal with skin issues, weight gain issues, hair loss, hirsutism, personalized supplements and wellness products for women, products for hygiene and personal care, products to regulate insulin levels, etc.

Here are some of the top Indian D2C brands that design PCOS-related products that help women during PCOS:

Pee Safe

In India, Pee Safe is a well-known D2C brand that specializes in wellness and personal care products. Although it doesn't specifically target PCOS patients, it does provide a variety of products that are good for women's health and hygiene, including those who might have PCOS-related issues. The products include Sanitary napkins, menstrual cups, intimate hygiene products, toilet seat sanitizers, and hand sanitizers.


Azah is a D2C brand based in India that specializes in feminine hygiene and personal care products. Azah's products are designed to cater to the unique needs of women, particularly during their menstrual cycle. They offer products such as Sanitary napkins, panty liners, biodegradable sanitary pads, tampons, intimate wash, intimate wipes, and period pain relief patches.

Bare Anatomy

Bare Anatomy is a direct-to-consumer brand based in India that specializes in personalized hair care products. The brand's core offering is customized shampoo and conditioner formulations tailored to an individual's unique hair needs and concerns. This brand personalizes the products for the consumers as every individual has different kinds of effects and issues. They provide an online questionnaire that gathers information about the consumer's hair type, concerns, goals, and preferences. According to the data provided, they custom the formulations by using natural ingredients which are helpful for individuals having hair sensitivities or concerns related to PCOS.

Juicy Chemistry

Juicy Chemistry is an Indian D2C brand that specializes in organic and natural skincare and personal care products. The brand is known for its commitment to using clean and chemical-free ingredients in its products, making them suitable for individuals who prefer natural and organic skincare options. They use plant-based extracts, essential oils, and other clean ingredients to create their skincare and haircare products with varieties that are gentle on the skin. They also provide eco-friendly packaging for their products.

Suganda Skincare

Suganda Skincare is an Indian skincare brand known for its range of products that focus on natural, effective, and science-backed ingredients to address various skin concerns. Their products are formulated with ingredients that are effective in addressing specific skin concerns. Women with PCOS generally suffer from acne-prone or oily skin issues. This brand offers products that contain niacinamide, salicylic acid, and hyaluronic acid that are good for mentioned issues.

Bella Vita Organic

Bella Vita Organic is an Indian D2C brand that specializes in natural and organic skincare, haircare, and wellness products. The brand is committed to offering clean and chemical-free products made with natural ingredients. Bella Vita uses plant-based extracts, essential oils, and other clean ingredients to develop their skin, haircare, and wellness products. Moisturizers, face masks, serums, shampoos, conditioners, oils, and natural supplements that are helpful during PCOS are produced by this company.


A popular health and wellness brand OZiva which is based in India focuses on providing a range of nutrition and dietary supplements to promote overall health and fitness. OZiva's products are designed to cater to a wide range of health and wellness goals, including weight management, muscle building, and general well-being. Dietary supplements such as protein powder, vitamins, minerals, and herbal blends are offered to address hormonal imbalance. They provide pure organic and plant-based powders that can be consumed for weight, skin, and hair-related issues during PCOS.