Zeynab El-Helw, Reborn
Zeynab El Helw is the Turkish Egyptian creative director and founder of Reborn Society, a sustainable, gender fluid loungewear brand, which she launched in 2019. She is a graduate of Central Saint Martins, with a Fashion, Marketing, and International Business degree. Zeynab was previously Dior's regional marketing manager for the Middle East, Africa, and Turkey and worked full time in social media after switching, garnering millions of followers.
Reborn utilizes 100% organic cotton, made to order manufacturing, eco-friendly packaging, and donates US $3 per sale to UNHCR to assist refugees globally. Combining comfort with social responsibility, she's known as one of the Middle East's leading female founders for merging fashion with purpose.
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