Disha Shah, DiAi Designs
DiAi Designs' Founder & Designer Disha Shah is modernizing jewellery with design and personalization at its centre. From a diamantaire background, Disha made a bold move in 2018 by starting a lab-grown diamond brand when the Indian market was just warming up to the concept. She works with a mission towards crafting simple and daily-wear jewellery that's affordable, sustainable and world-friendly.
Bouncing back from initial doubt regarding online purchasing of jewellery, DiAi Designs has now acquired loyal clients within India as well as internationally.
“Lab Grown Diamonds has opened up a significant gifting segment, catering to bridesmaids, wedding guests, and friends and family. The market is expected to grow further in the next five years due to its versatility and affordability,” says Disha about the growing consumer interest in LGDs.
