Advertising and marketing are the fields where one has to keep themselves updated effectively and constantly about the current trends and technology. Marketing is getting more and more important in today's business. Artificial Intelligence, programmatic promotion, chatbots, personalization and conversational advertising are some of the new technology trends in advanced business marketing. It is the new era of digital promotion. The young millennials are attracted and influenced by what they see on digital platforms.  

After a rough time of 20 months, marketing jobs are bouncing back with a great strength. According to a report from LinkedIn, marketing jobs have seen a 63 percent growth in the last few months. The marketing industry is undergoing vast change by integrating advanced techniques along with the high growth trend. In view of the report of Global Data, the Indian online business market is pushing to Rs.7 trillion by 2023. As indicated by a Goldman Sachs report, the advanced advertising profession's scope in the Indian market will be valued at $160 billion by 2025, which is multiple times the current worth.

Checking about the role of gender in the marketing sector, studies show that women are more likely to start a career in the marketing sector. 21 percent of women are expected to choose marketing jobs compared to men (16 percent). Even though the sector offers equal opportunities to both the genders, the sector can't be considered to have attained gender parity and gender inclusiveness.

Women Entrepreneur in this issue brings into lime light a list of `Top 10 Women Marketers - 2022' who are torchbearers of success and have leveraged their extensive industry expertise and creativity in bringing innovative solutions and reaching top positions in their carrier. The following list has been prepared after being closely scrutinized by a distinguished panel of judges including CXOs, analysts and our editorial board. The change should come within, each of their stories are inspiration to young women all over the country.