In India, women are redefining the marketing and branding landscape with their expertise and creativity. Their unique perspectives and strategic insights bring fresh dimensions to campaigns, fostering inclusivity and authenticity. As one expert aptly states, ‘Women in marketing don't just sell products; they tell stories that resonate and inspire'. Reda Fatima Akbar, Founder and CEO of Up To Trends, is a visionary leader renowned for her creative prowess. With a keen eye for detail and a passion for innovation, she spearheads dynamic marketing and branding initiatives. Read More