8 DECEMBER2025Actor Samantha Ruth Prabhu has joined UN Women India for the 2025 16 Days of Activism against Gender-Based Violence, a global initiative running from 25 November to 10 December. This year's theme, "UNiTE to End Digital Violence against All Women and Girls," puts a sharp focus on the escalating threat of online abuse. The campaign forms part of UN Women's #NoExcuse movement, calling for stronger accountability from legal systems and technology platforms.With more than 37 million followers, Samantha will leverage her influence to spotlight the dangers women and girls face in digital spaces ranging from online harassment and stalking to doxxing, deepfakes, manipulated images, cyberbullying, and trolling. Reflecting on her own experiences in the public eye, she noted that violence "no longer happens only in physical spaces; it follows us onto screens, silences our voices, and destroys reputations."The campaign underscores the urgency of addressing digital gender-based violence one of the fastest-growing forms of abuse worldwide. Globally, 38 percent of women have experienced online violence, and in India, cybercrimes against women have more than doubled in recent years. Despite the scale of the issue, 44 percent of women and girls worldwide remain without legal protection.Through this partnership, Samantha will amplify the message that online violence is real violence, advocating for stronger laws, survivor-centred digital policies, and transparent safety measures from tech companies. The initiative also reinforces India's recent amendments to IT Rules, which mandate platform accountability, faster removal of harmful content, and enhanced privacy safeguards for women and girls. Mahindra Logistics collaborated with L'Oréal India to create an entirely female-run warehouse in Indore, Madhya Pradesh. The warehouse is an important step forward in participation in the workplace, with women responsible for total warehouse operations; it is a significant move towards gender balance and broadening areas in which women operate in logistics.This promotes larger structural changes in logistics, putting women at the core of critical operational functions and providing them with responsibilities that impact business operations directly. Additionally, this creates representation in a space where women are underrepresented.Furthermore, the warehouse is a key distribution point for Central India, aiding in the ideal distribution of goods throughout markets such as Jabalpur, Bhopal, Indore, Singrauli, Sagar, Ratlam, Bina, Narsinghpur, Chhindwara, Satna, Rewa, Shahdol, Betul, Harda, Damoh, Shivpuri, Neemuch and Khargone.Additionally, it provides regional connectivity through quicker replenishment cycles, reduced transit time and consistent delivery service of the L'Oréal portfolio. Management is completed through Mahindra Logistics warehouse management system (WMS), granting visibility, accuracy and efficient workflows in real-time. The WMS is also interconnected with L'Oréal distribution, to provide strong inventory control and continuity of services. IN FOCUSIN FOCUSSAMANTHA RUTH PRABHU JOINS UN WOMEN INDIA TO COMBAT ONLINE ABUSEMAHINDRA & LOREAL INDIA OPEN ALL-WOMEN WAREHOUSE IN INDORE· Samantha Ruth Prabhu partners with UN Women India for the 2025 16 Days of Activism campaign· Focus on combating digital violence: harassment, stalking, doxxing, deepfakes, and cyberbullying· Campaign calls for stronger laws, tech platform accountability, and public awareness· Mahindra Logistics and L'Oréal India have launched a fully women-operated warehouse in Indore· The women will handle all end-to-end warehouse operations· The program aims to increase the involvement of women in the logistics workforce
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