19 JUNE2025Emirati Creative Director and Founder of her namesake luxury abaya brand that was established in the year 2011 in Dubai Design District. She was amongst the first to popularize the now-iconic belted and folded abaya, combining traditional modesty with modern aesthetics accompanied by beautiful fabrics and bold colourways.Her designs have gained her global recognition, making her one of the most searched Emirati modest-fashion designers. She has dressed high-net-worth individuals throughout the GCC. Famous for blending travel and art, Hessa is now extending her design vision into interiors and luxury lifestyle accessories.Mariam Yeya, Mrs KeepaMariam Yeya is the Egyptian French co-founder and creative director of Mrs Keepa, a ready to wear sustainable label she founded in Dubai in 2016 with her husband, Bassel `Keepa' Komaty. A 12-year corporate stalwart, she switched from business to fashion on her honeymoon, studying at Esmod before turning out her own line.Mrs Keepa is known for daring silhouettes, futuristic tailoring alongside environmentally friendly design. The designs are inspired by travel, vintage chic, art as well as family heritage. It has received recognition while being previewed at Dubai and Paris fashion weeks. In addition, it has also been celebrated through Sotheby's couture collaborations, winning celebrity admirers, with a balance of motherhood with entrepreneurship.Zeynab El-Helw, RebornZeynab El Helw is the Turkish Egyptian creative director and founder of Reborn Society, a sustainable, gender fluid loungewear brand, which she launched in 2019. She is a graduate of Central Saint Martins, with a Fashion, Marketing, and International Business degree. Zeynab was previously Dior's regional marketing manager for the Middle East, Africa, and Turkey and worked full time in social media after switching, garnering millions of followers.Reborn utilizes 100% organic cotton, made to order manufacturing, eco-friendly packaging, and donates US $3 per sale to UNHCR to assist refugees globally. Combining comfort with social responsibility, she's known as one of the Middle East's leading female founders for merging fashion with purpose.
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