4 AUGUST2022Editor NoteCMOs Leading the Charge of Effective Brand CommunicationIndia's digital transition that had begun during the 90s with the Internet entering our daily lives, is now complete. We are officially living in the digital era. India had 622 million internet users in 2020 and the number is slated to swell by 45 percent by 2025 to reach 900 million, according to the IAMAI-Kantar ICUBE 2020 report. The digital transformation has changed the world in more ways than one. Consumers' buying power and willingness to spend has increased. With market entry barriers also lessening, there are more brands and players irrespective of the industry in the market today. Global and local players are in a tussle to gain a bigger chunk of the market pie. In such an intensely competitive marketplace, the battle to win consumers is being fought through thoughtfully created advertising and marketing campaigns. Brands today understand that they must invest in marketing and advertising since it has become one of the key components of business growth. A DCMN survey about the Marketing Trends for 2022 found that 66 percent of marketers surveyed globally expected their budgets to increase in 2022. The percentage was even higher (71 percent) amongst the Indian marketers.Every brand today irrespective of its stature and nature is striving to create a strong online presence in order to connect with users and potential consumers who live in the `digitalverse'. Technology has been a massive game changer in terms of amplifying the effectiveness and efficiency of digital marketing solutions. In today's times, data driven solutions and AI based insights have become the norm. There has also been an unprecedented rise of `influencer marketing' among various other influential changes. Over the years, the marketing professional has had to evolvedrastically to leverage these new trends. This is how the modern CMOs role came into being. The CMO which is the top most marketing position in a company is tasked with the primary goal to increase brand awareness and revenue. The CMO is ultimately responsible for creating and executing the brand's marketing campaigns and endeavors. A brand or company's marketing team is led by the CMO who is the chief in arms. Although the marketing world has seen various variables come to the fore, making it more complex, but the most important component of marketing still remains the same, i.e. `communication'. A CMOs primary task thus is to connect with the consumers & tell a beautiful brand story.Do let us know your thoughts. Rachita SharmaManaging Editor
< Page 3 | Page 5 >