19 DECEMBER2020about it. I would network pretty actively on LinkedIn, but having your name remembered for your work is a different feeling alto-gether." Personally, as someone in her early twenties, being able to buy her own house that her mother felt good vibes from and getting her father the bike he wanted and seeing him smile ear to ear, were like a pat on the back for all the hours Vanhishi-kha spent working and a nod that she was moving in the right direction. It takes an entrepreneur a complete hands-on approach to nail the first few years of the company. Vanhishikha feels grateful to have a supportive family that understands this and the importance of her work, contrary to the society's opinion about women-led companies. Vanhishikha spends more time on Zoom calls for work than talking to her family, despite living with her family and running a 100 percent remote team (since its inception), which speaks volumes about the endless hours she invests in nurturing Contensify. "A doable tip I share with those I mentor to maintain a good work-life balance, is take at least one day off in a week and make sure you catch up with your friends and family. It's important to stay rooted as much as it is important to fly high," proclaims Vanhishikha.She further adds, "Entrepreneurship gets overwhelming. There are days when you wake up with an idea that motivates you. But then there are days you wake up and you're a bunch of nerves, with a lot of self-doubt. No one can go through this alone without those that have faith in what you are doing." Even today, when a slightest bit of self-doubt kicks in, her family motivates her to get back on track, right from her father Pratik who believed that she could run a marketing agency from home (that too after completing engineering), mother Monika who motivates Vanhishikha to target bigger and brother Vidit who'd make her huge mugs of cold coffee when she's stressed about work.THE ROAD AHEADVanhishikha consciously grows her team at a slow pace to ensure that the writers hired by her are genuinely passion-ate about writing so that she doesn't end up with people who think it's just about throwing in some words into a doc. Be-sides following platforms like Zest, Product Hunt, HBR and Techcrunch to catch up with industry trends and practices, Vanhishikha also utilizes Linke-dIn and Twitter to brainstorm with like-minded people in the industry. In fact, networking is a big factor in how she learns, cre-ates partnership opportunities and keeps up with the industry trends. "We're here to redefine what content marketing really is, what it takes to write content that markets itself, and that we're as competent as the global agencies. We don't want to hit massive scales, but we do want to set standards when it comes to quality, and we're making our way up slowly," concludes Vanhishikha. · FOCUSING ON QUALITY AND AUTHENTICITY INSTEAD OF CHASING REVENUE GOALS OR BENCHMARKING ITSELF AGAINST OTHER AGENCIES· INSTEAD OF THE JACK OF ALL TRADES APPROACH, SHE DECIDED TO STICK TO THE CONTENT MARKETING SPECIALITY AND NURTURED CONTENSIFY AS A B2B INBOUND MARKETING SPECIALIST WITH SHEER FOCUS ON SAAS PRODUCTS, WHICH ENABLED IT TO EARN A REPUTATION AS AN EXPERT IN THE B2B CATEGORY· THE COMPANY DOESN'T STOP WITH CREATING A CAMPAIGN OR WRITING A PIECE TO JUST PROMOTE A PRODUCT OR PLEASE THE SEARCH ENGINES, BUT USES STORYTELLING TO HELP A BUSINESS'S AUDIENCE PICTURE THEMSELVES USING THE PRODUCT OR SERVICE· VANHISHIKHA SPENDS MORE TIME ON ZOOM CALLS FOR WORK THAN TALKING TO HER FAMILY, DESPITE LIVING WITH HER FAMILY AND RUNNING A 100 PERCENT REMOTE TEAM (SINCE ITS INCEPTION), WHICH SPEAKS VOLUMES ABOUT THE ENDLESS HOURS SHE INVESTS IN NURTURING CONTENSIFY · VANHISHIKHA CONSCIOUSLY GROWS HER TEAM AT A SLOW PACE TO ENSURE THAT THE WRITERS HIRED BY HER ARE GENUINELY PASSIONATE ABOUT WRITINGVANHISHIKHA IN SPOTLIGHT
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